Our vision is to strengthen the Grand Hotel brand, which is already deeply woven into the lifestyle, the notion of luxury and the status of prestige in the collective “mindset” of the target audience. Setting the highest standards of service, maintaining and nurturing the leader position in Kopaonik will continue to be our guiding star towards conquering the highest peaks of a hoteliers’ offer. While tradition is the testament to our success, the future will encompass all the changes that modern hospitality brings. We strive to become even more attractive for foreign markets and new guests, while maintaining the trusted host role and the “like at home” approach for our regular guests.
Our mission is to provide each guest with a unique Grand sense of specialness. We aim to offer experiences, content and products that will become part of memories treasured for a long time and recommended to loved ones.